Directing web traffic proved challenging in that it required us to reach a small group of serious buyers and sellers using targeted advertising campaigns curated by our team. MYPAINT is among a small but elite group of highly competitive real-estate brokers in Quebec, so we needed to be able to gain traction above other big players in an intelligent and sophisticated manner using search engine optimization to direct both paid and organic traffic to the site.

To begin this multi-step process, we first needed to do global research into the niche of luxury real-estate markets to thoroughly understand the demands of this exclusive audience. After completing our generalized research, we then focused on the clientele, creating an optimal audience focused on various parameters such as age, location, interests, and search queries to indicate the best search results and sites to place each advertisement.

Our team then designed quality visuals and messages that best reflected MYPAINT’s identity, implementing them in our specialized advertising campaigns to garner the attention of our targeted group. These were then launched on search engines and websites where our research indicated they would be most viewed and interacted with. Using remarketing we analyzed past users who had engaged with MYPAINT’s previous site, and therefore were familiar with its brand, reviewing the websites they tended to frequent and placing banner ads among them.

Finally, we analyzed the results of web traffic through MYPAINT’s site, along with the engagement and interaction of its users, comparing it alongside the commercial reports MYPAINT provided us to fully understand the effectiveness of the campaign and the areas that could be improved.