First, it was vital to complete an in depth analysis of Lumos' market, competitors and industry standards. Once completed, we could move onto the actual launch of the website production mandate. Divided in three separate sprints, the process goes as follows: Design and branding of the new website, development and production of the website based on approved designs and finally the launch protocol.
We started by producing a brand identity that matched Lumos’ expectations and culture. It needed to be easily identifiable, professional and highlight the quality of their products and services. With the above in mind, we selected a strong color palette, elegant fonts and powerful visuals which allowed for the brand to shine.

Content and page layouts needed to be intuitive, clear and accessible by a broad range of users and demographics. Once designs were final and approved by the client, we could start building the platform.

Next came development. The product catalogue, center piece of this website, needed to be flexible and durable, while allowing for a smooth browsing experience. Product specifications, while exhaustive, needed to be clear and easily digestible.

Once the user browsed the available information, they needed to be able to request a quote for the selected lights, quantities and time needed for the rental.

Smooth transitions and animations underline the lighting experience Lumos offers its clients.

Once built, the website allowed for easy management, modification of images, text and most importantly products. Dynamically connected content allowed for relevant information to be easily displayed, while avoiding the annoying multiple page browsing experience that can clutter certain websites.

Clear conversion funnels were implemented to help Lumos convert on their interested users and provide them with valuable recommendations and support.

Finally, the website was fully optimized for search engines, allowing it to start it’s organic growth on the right foot.