The newest in a family of classy yet eclectic resto-bars in Montreal, Tendresse is a bistro that reflects the diverse tastes of its patrons, both literally and aesthetically. Perched in the middle of the Gay village, it boasts a varied and multi-cultural Vegan menu, often locally sourced, fit for anything from brunch to dinner or coffee to cocktails. In anticipation of its opening, Nara teamed with the bistro for the creation of its website.
Before embarking on the construction of the site, we first completed a thorough analysis of the bistro scene in Montreal, researching competitors and the previous achievements of Palco and Renard. This step allowed us to evaluate the tools and themes used within the industry while generating strategies to enhance the site and visibility of the bistro.
With this information, and working within the bounds of the existing branding, we began to construct a recipe for the website construction. We needed the site to be durable, fast, and easily modifiable for the proprietors. Since the website would evolve alongside the restaurant, the owners needed simplified means for updating menus, descriptive blocks, and image content to stay current with their new and growing business. During this phase, we also gave the Tendresse team recommendations on photo content, given the bistro was still in construction, which they shot and added to the site.
Continuing a simple, yet chic, format we wanted a website that would entice the customer visually, while clearly highlighting contact information, location, and menu options. This, along with easy to use reservation forms helped optimize conversion funnels, taking potential customers from their screens and into the bistro seats.
Finally, we sprinkled in the SEO (Search Engine Optimization), so that the budding bistro could obtain more online visibility in the beginning phases of its evolution, further enhanced by our digital marketing recommendations. This included promotional ideas and suggestions for social media platforms and third party sites such as blogs and magazines, increasing the bistros visibility and augmenting the SEO.
Before launching the site we put it through rigorous tests to ensure functionality and efficiency, for both the client and their potential customers.
Daner was founded in 1998 with a vision to improve the life and freedom of senior citizens in their own home. Inspired by Danish engineering, the company focused on products such as adapted armchairs, sofas, and scooters specifically personalized to the morphology and needs of each client. Establishing itself as a trademark in senior comfort, Daner recently passed hands in ownership to our client, who sought to revitalize the brand and it’s online platforms.consulter le projet