SPN°
Making programmatic advertising smarter, more creative, and more human
SPN° is a media agency specializing in programmatic advertising and omnichannel activation. With a presence in Europe and North America, the agency helps brands design, activate, and optimize campaigns across a wide range of digital channels, including desktop, mobile, connected TV, audio, DOOH, and retail media.
As part of the evolution of its web platform, SPN° wanted to modernize the user experience and better showcase its offering, expertise, and positioning. The agency had already developed the complete art direction and UX/UI mockups. Nara Creative was brought in to handle the full development of the new platform and ensure a faithful execution of the vision created by SPN°’s teams.
Turning a creative vision into a high-performing platform
The website redesign was based on an ambitious art direction incorporating numerous visual components, animations, and interactions designed to reflect SPN°’s expertise and innovative character.
The challenge was to faithfully translate the provided mockups into a seamless, high-performing, and fully responsive experience. The platform also needed to allow SPN°’s teams to easily manage their content while preserving the visual quality and user experience established during the design phase.
The Objectives
Transform the provided mockups into a high-performing web platform that faithfully reflects SPN°’s creative vision.
Develop a seamless and optimized experience across desktop, tablet, and mobile.
Create a flexible structure that allows internal teams to easily evolve their content and support future initiatives.
Solutions
Provided
To bring SPN°’s vision to life, we implemented an approach focused on custom development, user experience optimization, and flexible content management.
Custom web development
We handled the complete integration of the mockups provided by SPN°, ensuring that every detail of the experience envisioned by their teams was preserved. The entire platform was custom-developed to ensure a high level of execution, a consistent experience, and optimal performance throughout the website.
Optimized user experience
Particular attention was given to navigation fluidity, interactions, animations, and responsive behavior to deliver a consistent experience across all devices. This approach effectively showcases the content while ensuring intuitive navigation for visitors.
Flexible content management
The platform was developed to provide a high level of autonomy for SPN°’s internal teams. The various modules and sections can be easily updated, allowing the agency to evolve its content without systematically relying on technical support.
Technical optimization and scalability
Beyond the initial development, the platform architecture was designed to support the website’s future growth. The structure makes it easier to add new content, evolve existing pages, and integrate future digital initiatives while maintaining stability and performance.
