Solutions CA
A management platform designed for recreational vehicle dealerships
For several years, Solutions CA has supported recreational vehicle dealerships across Canada with software designed specifically for their operational needs. Sales, service, parts, inventory, and data management are brought together within a single platform to simplify day-to-day operations and provide quick access to essential information.
While its software had continuously evolved to meet the needs of its clients, the company’s brand identity no longer fully reflected the maturity of its solution or its positioning within the industry. Solutions CA partnered with Nara Creative to redesign its logo and modernize its visual identity.
Evolving an established brand without losing its identity
Solutions CA already benefited from strong recognition among its clients and a solution firmly established within the recreational vehicle industry. The challenge was therefore not to reinvent the brand, but to evolve it thoughtfully so that it better reflected the maturity of the product and the expertise developed over the years.
The objective was to modernize the logo and visual identity while preserving the familiar elements existing users already recognized. This evolution needed to give the company a more contemporary and professional image, better aligned with the quality of its platform and the expectations of its market.
The Objectives
Modernize the logo to strengthen the brand’s credibility and recognition.
Develop a more cohesive and contemporary visual identity.
Create business cards that reflect the company’s new identity.
Solutions
Provided
The project focused on evolving Solutions CA’s image without losing the brand equity it had already established. Through the logo redesign and modernization of the visual identity, we strengthened the company’s credibility, consistency, and professional image among its clients.
Logo redesign
We completely redesigned the company’s logo to give it a more contemporary appearance. The process preserved the essence of the existing brand while providing Solutions CA with a visual signature better suited to a variety of applications and contexts.
Brand identity modernization
Beyond the logo, we revisited the brand’s visual foundations to create a more contemporary universe better aligned with its technology-driven positioning. A refreshed color palette, new typographic hierarchy, and harmonized graphic elements now provide Solutions CA with a more professional, cohesive, and distinctive identity.
Visual assets
We designed the company’s business cards to ensure continuity with the new visual identity and strengthen the brand’s presentation during business meetings and development activities.
Our Results
A modernized visual identity better aligned with the company’s positioning.
A cohesive visual universe that helps strengthen the organization’s credibility.
Business cards designed in continuity with the company’s new visual identity.
