Services Groupe pur
Propelling a growing Accounting firm
Groupe Pur is a financial services and accounting firm based in Montreal, recognized for its personalized support and rigorous expertise. The organization commissioned Nara Créative to carry out a rebranding of its brand image and the design of a new custom website. The project aimed to translate the company’s evolution through a renewed identity and a robust digital platform, aligned with its growth ambitions.
Combining freshness,
expertise and modernity
In a traditionally conservative industry, Groupe Pur wanted to assert a distinctive positioning, reflecting the energy, vision and human approach brought by its founders. The brand had to inspire trust, professionalism and expertise, while incorporating a touch of modernity.
The challenge consisted of enriching the existing image without disruption, then deploying a clear, airy and sufficiently flexible website to support evolving needs.
The Objectives
Enrich the brand image to provide a toolkit capable of supporting the company's growth
Design an elegant, robust and scalable website, supporting clear and intuitive navigation.
Deploy concrete applications and content to showcase the brand and its teams.
Solutions
Provided
Nara deployed an approach combining art direction, digital design, custom development and content production. Each solution was designed to strengthen Groupe Pur’s identity, support its operations and ensure lasting consistency.
Enriched Brand Image
We reimagined the color code and certain visual elements from existing foundations to bring modernity, simplicity and structure. This evolution allows the brand’s DNA to be preserved while projecting it into a more contemporary and distinctive universe.
Custom Website
We designed a clear, clean and airy website, highlighting Groupe Pur’s culture, services and expertise. In parallel, we collaborated on the production of high-quality photos and videos, used throughout the site to humanize the content and give it a visual signature unique to the brand.
Documents and visual supports
We produced PDF templates, infographics and printed documents to clearly explain Groupe Pur’s services, approaches and key messages, while strengthening its brand image.
Highlighting the teams
An in-depth team section was designed to memorably highlight the experts who make up Groupe Pur. Each profile benefits from a level of detail allowing visitors to better understand the backgrounds, expertise and roles within the organization.
