NBG Telecom
Bringing 40 years of expertise into a new digital era
NBG Telecom supports alarm system dealers and installers across Canada by providing the equipment, services, and tools they need to remain competitive in an ever-evolving market. A subsidiary of Lanvac Surveillance, the company draws on more than 40 years of industry expertise and currently supports over 1,200 dealers nationwide.
To support its development and better reflect its evolution, NBG Telecom wanted to modernize its brand identity and renew its digital experience. The company partnered with Nara Creative to refresh its visual identity, develop a new e-commerce website, and create a brand ecosystem capable of supporting its ambitions for years to come.
Rethinking the experience of a catalogue with hundreds of products
Beyond the visual modernization, the project presented a significant organizational and user experience challenge. The new platform needed to give industry professionals quick access to a catalogue featuring hundreds of products across numerous categories, brands, and specialized solutions.
The challenge was to simplify navigation, improve product discoverability, and facilitate access to technical information without compromising the breadth of the offering. The platform also needed to better showcase NBG Telecom’s expertise, support the future growth of its catalogue, and provide a more effective purchasing experience for its professional customers.
The Objectives
Evolve the brand identity to strengthen NBG Telecom’s credibility and recognition within the industry.
Completely redesign the e-commerce platform to simplify the search, discovery, and purchase of specialized products.
Create a digital infrastructure capable of supporting the continued growth of the company’s catalogue and operations.
Solutions
Provided
To support NBG Telecom’s growth objectives, we developed an approach combining an evolved visual identity, digital design, and custom e-commerce development.
Brand identity redesign
Building on the existing logo, we developed a complete visual universe that allowed NBG Telecom to project a stronger, more cohesive image that better reflected its expertise. Our work included the color palette, graphic elements, iconography, visual hierarchy, and the application of the brand across its digital and promotional materials.
This new visual direction now enables the company to maintain a professional and consistent identity across all its communications.
E-commerce-focused UX/UI design
The user experience was completely redesigned to simplify navigation across a large and highly technical catalogue. Particular attention was given to category structure, product presentation, and information hierarchy, allowing users to quickly find the equipment they need.
The objective was to reduce the perceived complexity of the catalogue while providing a smooth and efficient purchasing experience tailored to the needs of industry professionals.
Custom e-commerce development
We developed a robust transactional platform capable of efficiently managing hundreds of SKUs, numerous product categories, and a significant volume of technical data. The website architecture was designed to maintain strong performance while simplifying day-to-day catalogue management for internal teams.
This approach now allows NBG Telecom to continuously expand its offering and inventory while maintaining a fast, stable, and intuitive user experience.
A platform designed to support long-term growth
Beyond the visual redesign, the project aimed to provide the company with a sales platform capable of supporting its long-term development. The platform was designed to accommodate new categories, partners, and products while maintaining a consistent experience throughout the customer journey.
Our Results
A modernized brand identity that better reflects NBG Telecom’s expertise and positioning within the industry.
A completely redesigned e-commerce platform that simplifies navigation across a catalogue of several hundred products.
A strong digital foundation capable of supporting the future growth of the company, its catalogue, and its partner network.
