Marie-yvonne paint
A digital showcase for Montreal’s prestige real estate
Marie-Yvonne PAINT operates in Greater Montreal’s luxury residential real estate market, where every visual detail and digital interaction must reflect a high standard of excellence. The team commissioned Nara Créative to design a new website capable of presenting its high-end properties with elegance and precision, while supporting its numerous marketing initiatives and communications with a discerning clientele.
Combining aesthetics, performance, and dynamic property management
The project aimed to build a modern platform to present the organization, its services, and its expertise, but above all, a dynamic catalog of luxury residential properties.
Integration with a third-party platform imposed significant technical constraints, requiring regular data synchronization to maintain reliable and up-to-date information for buyers and collaborators.
The Objectives
Design a modern and aesthetic website to showcase prestige properties while reinforcing the agency's high-end positioning.
Deploy a robust platform capable of managing a dynamic and information-rich catalog from an external source.
Support marketing activities with consistent tools facilitating the communication and promotion of properties.
Solutions
Provided
Nara developed an approach combining digital design, custom development, and continuous marketing support. Each solution aimed to showcase luxury properties, optimize content management, and support the agency’s visibility across multiple channels.
Connected real estate platform
We designed a modern, sustainable, and high-performance site integrating a connection with a third-party platform to automatically synchronize properties every 24 hours. This structure allows for the presentation of a large catalog with detailed information, comprehensive features, and fluid navigation.
Printed marketing applications
We supported the client in creating flyers, newsletters, and promotional tools intended for open houses and targeted communications. These applications reinforce visual consistency and support interactions with a high-end clientele.
Social media strategy
We supported the team in distributing content related to sales, acquisitions, and viewings of prestige properties. Posts tailored to social platforms showcased properties while strengthening the brand’s digital presence.
Newsletters and editorial content
Newsletters and information sheets were designed to maintain a constant link with the audience. This structured content allows for the sharing of new listings, key information, and exclusive opportunities with buyers and collaborators.
Our Results in numbers
Properties published on a dynamic catalog allowing for the effective presentation of luxury properties to a targeted audience.
Annual newsletters sent to buyers, sellers, and partners to maintain a constant link.
Custom advertisements in print media to support visibility and brand awareness.
