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Loisirs Gentilly

Community Center
Loisirs Gentilly
Year: 2024

An active community for over 50 years.

Loisirs Gentilly is a community center located in Longueuil offering a wide range of sports, cultural and educational activities for people of all ages. As the organization evolved and its programming expanded, the center wanted to modernize its digital presence in order to deliver an experience that was more modern, more accessible and better aligned with the needs of its community.

The mandate entrusted to Nara Creative included a complete redesign of the website as well as a modernization of the visual identity in order to unify the center’s communications and better reflect the energy, diversity and dynamism of its activities.

Simplifying access to a rich and evolving range of activities.

One of the project’s main challenges was the quantity and diversity of information that needed to be presented. Between courses, schedules, activity categories, practical information and the different target audiences, it became essential to create a clear structure capable of simplifying navigation and improving access to content.

The project also needed to allow internal teams to manage and update the platform more easily on a daily basis while maintaining a consistent, fluid and enjoyable user experience.

The Objectives

Modernize the center’s brand image so it better reflects the energy, diversity and accessibility of its programming.

Simplify access to information so visitors can quickly browse activities, schedules and available services.

Develop tools that facilitate the day-to-day management, organization and evolution of the programming.

IMPLEMENTED
SOLUTIONS

We developed an approach combining branding, UX/UI design and content structuring in order to create a digital experience better aligned with the needs of both users and the internal team.

BRANDing

We developed a complete new visual direction aimed at unifying the center’s communications and bringing a more modern and cohesive image across all digital platforms. The work focused on colors, typography, graphic elements and visual treatments in order to create an identity that feels more dynamic, accessible and aligned with the community-driven nature of Loisirs Gentilly.

The objective was to create a brand image capable of reflecting both the diversity of the activities offered and the welcoming, human aspect of the center. This new visual direction now allows for a more consistent and recognizable experience across the organization’s various digital and promotional touchpoints.

COMPLETE WEBSITE REDESIGN

The website was completely restructured in order to improve navigation and simplify access to the center’s different sections. The content organization was redesigned to create an experience that is clearer, more intuitive and better adapted to the large amount of information presented throughout the platform.

Particular attention was given to content hierarchy, navigation fluidity and accessibility across both desktop and mobile devices. The new website now allows users to more easily browse activities, schedules and practical information while providing internal teams with a platform that is more flexible and easier to manage on a daily basis.

DEVELOPMENT OF A DYNAMIC CALENDAR

We designed a dynamic system capable of efficiently displaying the many classes, schedules and activity categories offered by the center. This structure simplifies both the user browsing experience and content management for internal teams by providing a clearer organization better suited to the scale of the programming.

The calendar was designed to simplify activity searches and allow faster access to important information. Thanks to a more flexible and better organized structure, Loisirs Gentilly now benefits from a tool capable of evolving more easily alongside the center’s future needs and the growth of its activity offerings.

THE REsults

A modernized and impactful branding

A more cohesive visual identity better aligned with the center’s dynamic and community-oriented nature.

An enhanced user experience

A clearer platform allowing visitors to access important information more quickly.

Simplified content management

More flexible tools that simplify the display, browsing and updating of the programming.

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