Branding Content Creation Copywriting Custom Features Graphic Design Showcase Website Web Development Website Design

GENISTAR

Distributor of 3D printing solutions

Genistar

Year: 2021

Pushing the boundaries of 3D printing.

Genistar operates in a specialized sector focused on digital signage solutions for commercial and corporate environments. With a wide range of technical products and solutions adapted to various types of projects, the company wanted to modernize its image in order to better reflect its expertise, technological positioning and the quality of its products.

The mandate entrusted to Nara Creative included a complete redesign of the visual identity, the creation of a new logo, the redesign of the website, as well as the development of presentation and conversion tools aligned with the company’s business development realities.

Structuring a technical offering to make it more accessible.

One of the project’s main challenges was finding a way to present a broad and highly specialized technical offering without overwhelming the user experience. Between the different solution categories, product specifications and diverse client needs, it became essential to create a structure that was clearer, more intuitive and easier to navigate.

The project also represented an opportunity to modernize Genistar’s overall image in order to better reflect the company’s level of expertise. The objective was not simply to redesign the website, but to develop a platform capable of more effectively supporting product presentation, quote requests and business development efforts.

The Objectives

Develop a more modern brand image better aligned with Genistar’s technological positioning.

Simplify the browsing experience of the product catalog and improve the understanding of the different solutions offered by the company.

Create tools that facilitate quote requests and support business development efforts.

Implemented

Solutions

We developed an approach combining visual identity redesign, UX/UI design and content structuring in order to create a platform that is clearer, more modern and better aligned with Genistar’s presentation and conversion objectives.

BrandING & Visual Guidelines

We completely redesigned Genistar’s visual identity, including the creation of a new logo and a more modern, cohesive graphic system. The objective was to develop an image that would better reflect the company’s technological, professional and specialized nature while reinforcing the perception of quality and expertise associated with its products and services.

The artistic direction work also helped create a more structured visual universe that could be more easily adapted across the company’s various digital and commercial tools. Colors, typography, graphic elements and visual treatments were carefully designed to ensure a more consistent, modern and technology-oriented brand presence aligned with Genistar’s positioning.

CUSTOM WEBSITE

The website was completely redesigned in order to improve navigation, content structure and the presentation of the different product categories. Particular attention was given to information hierarchy and browsing fluidity in order to create an experience that is simpler, more intuitive and more enjoyable for users.

The objective was also to transform the website into a true presentation and business development tool capable of better supporting visitors in their search for solutions. The new design now places greater emphasis on products, categories and technical content while delivering a more consistent experience across both desktop and mobile devices.

PRODUCT CATALOG RESTRUCTURING

We reworked the way products and solutions were presented in order to make the catalog clearer, more structured and easier to navigate for different types of clients and projects. The organization of categories, the hierarchy of information and the presentation of content were redesigned to simplify browsing and improve the understanding of the various solutions offered by Genistar.

Custom PDF brochures were also developed to support the company’s presentation and business development efforts. These tools now allow products to be presented in a more professional and consistent manner throughout sales initiatives and communications with clients and partners.

CUSTOM QUOTE REQUEST FORM

An advanced quote request form was designed to allow visitors to more easily communicate their needs and receive quotes tailored to their specific projects. This structure helps simplify the contact process while improving the quality and accuracy of the requests received by the company.

Through a more structured approach better aligned with the realities of Genistar’s technical projects, the platform now more effectively supports the company’s conversion efforts and business development activities.

Results

A more modern branding

Genistar now benefits from a visual identity that is better aligned with its expertise and positioning within a specialized technological sector.

Clearer product presentation

The new website and restructured catalog make it easier to browse the different solutions and product categories offered by the company.

A platform better suited to business development

The presentation tools and custom quote request system simplify the contact process and more effectively support the company’s conversion and business development efforts.