FONDATION DE LA VISITE
Supporting a human-centered mission through creative communications
Fondation De La Visite is a community organization that supports families through a range of services focused on guidance, listening, and assistance tailored to different situations of vulnerability. Through its programs, resources, and initiatives, the organization contributes to the well-being of many families within its community each year.
For several years, Nara Creative has supported the foundation in developing its communications through a variety of mandates, including fundraising campaigns, printed materials, institutional documents, social media management, and custom illustrations. Our shared objective is to create tools that better communicate the organization’s impact to families, partners, and donors.
Communicating a mission across multiple touchpoints
Fondation De La Visite’s communication needs span several distinct initiatives, including fundraising campaigns, benefit events, institutional documents, social media, and promotional materials. Each of these touchpoints must communicate different messages while maintaining a consistent, accessible image that remains true to the organization’s values.
The challenge was therefore to develop a communication ecosystem capable of supporting these different activities while highlighting the foundation’s tangible impact. The tools created needed not only to inform, but also to mobilize donors, support fundraising efforts, and strengthen the organization’s relationship with its community.
The Objectives
Develop consistent communication tools adapted to the foundation’s various initiatives.
Support fundraising campaigns through creative visuals and concepts designed to encourage engagement.
Maintain a consistent digital and print presence aligned with the organization’s mission and values.
Solutions
Provided
We developed an approach combining editorial design, content hierarchy, and art direction to transform the annual report into a more accessible, dynamic document better suited to the organization’s needs.
Complete annual report design
We completely redesigned the visual structure and layout of the annual report to create a document that is more fluid and enjoyable to navigate. Particular attention was given to page rhythm, content readability, and the balance between text, data, and visual elements.
Structuring and highlighting key information
The content, statistics, and various sections of the report were restructured to simplify the reading experience and make key information easier to understand. Diagrams, tables, and graphic elements were integrated to bring greater clarity and visual dynamism to the document.
Bonheurs d’enfants campaign and custom illustrations
For several years, we have supported Fondation De La Visite in the development and ongoing evolution of its annual Bonheurs d’enfants campaign, a fundraising initiative designed to support the families served by the organization.
Each year, we create a new series of custom illustrations and develop a refreshed visual concept to communicate fundraising goals in an engaging and accessible way. These illustrations become the visual thread of the campaign, helping donors better understand the results, funds raised, and tangible impact of their contributions.
At the same time, we update the campaign landing page to adapt its content, objectives, and visuals to the needs of each new edition.
Digital communications support
Alongside the annual report, we also manage Fondation De La Visite’s social media presence to maintain consistent digital communications while reducing the workload of the organization’s internal team.
Our Results
The visual concepts, illustrations, and communication tools developed help communicate fundraising objectives more effectively and mobilize donors around the foundation’s various initiatives.
Digital, print, and event communications now benefit from a more cohesive visual direction that is better aligned with the organization’s mission.
Through a collaboration spanning several years, Fondation De La Visite has a creative partner capable of supporting the evolution of its communications and campaigns over time.
