Feed Manager
Evolving the brand of an e-commerce performance leader
For more than 15 years, Feed Manager has helped brands and retailers optimize their e-commerce performance through a unique combination of product feed management, digital acquisition, and advanced technologies. With a presence in Europe and North America, the company helps its clients maximize the visibility of their product catalogues across search engines, marketplaces, and advertising platforms.
As part of its evolution, Feed Manager wanted to modernize its brand identity and digital presence to better reflect the breadth of its expertise, the maturity of its offering, and its positioning as a strategic growth partner for e-commerce businesses. The company partnered with Nara Creative to evolve its visual ecosystem and develop a web platform capable of supporting its growth ambitions.
Clarifying a complex and highly specialized offering
Over the years, Feed Manager has developed a comprehensive offering that brings together several complementary areas of expertise related to product catalogue management, digital acquisition, and e-commerce performance. While this expertise represents one of the company’s greatest strengths, it also presented a significant communication challenge.
The objective was to simplify the offering, better structure the different services, and more clearly communicate Feed Manager’s unique value proposition. The project also needed to modernize the company’s overall image while preserving the credibility it had built through many years of experience.
The Objectives
Evolve the visual identity to strengthen Feed Manager’s positioning as an expert in e-commerce performance and product feed management.
Develop a web platform that better showcases the company’s expertise, services, and competitive advantages.
Create cohesive communication tools to support the organization’s marketing, sales, and corporate activities.
Solutions
Provided
To support Feed Manager’s growth, we developed an approach combining the evolution of its visual identity, optimization of the digital experience, and the creation of communication tools designed to strengthen brand consistency across its various touchpoints.
Modernizing the visual identity
We evolved Feed Manager’s visual universe to modernize its appearance and strengthen consistency across all its communications. Our work focused on colors, graphic elements, visual treatments, and information hierarchy to better reflect the company’s technological expertise and performance-driven approach.
This evolution now enables Feed Manager to project a more contemporary and structured image that is better aligned with its level of expertise.
Web design focused on simplifying the offering
The website was redesigned to simplify the presentation of services and better showcase Feed Manager’s different areas of expertise. The content architecture was optimized to facilitate navigation, clarify the benefits associated with each solution, and improve the overall understanding of the company’s offering.
This approach allows visitors to better understand the company’s added value while reinforcing the credibility of its positioning.
Modular and scalable development
We developed a flexible platform that allows Feed Manager’s teams to evolve their content as the company grows. This modular structure makes it easy to add new areas of expertise, case studies, resources, and initiatives while maintaining a consistent user experience throughout the website.
Communication tools and marketing support
To ensure consistent brand deployment across different channels, we developed several tools for Feed Manager’s internal teams. Presentations, corporate documents, and visual materials now allow the company to communicate its expertise more effectively and support its business development initiatives.
Our Results
A new web platform designed to better communicate the breadth of Feed Manager’s offering and support its growth objectives.
Google Slides templates enabling teams to efficiently create sales, corporate, and strategic presentations.
Canva templates facilitating the rapid creation of digital content consistent with the new visual identity.
