Emballage tout
Structuring an e-commerce platform for an extensive catalog
Emballage Tout is a company specializing in packaging solutions for businesses, offering a wide range of bags, boxes, wrapping paper, and professional accessories. The company commissioned Nara Créative to design a new e-commerce platform and manage the complete photographic production of its product catalog. The project aimed to modernize the visual experience and provide a solid foundation for a high-performance and scalable online store.
Creating visual consistency for a complex catalog
The mandate presented several challenges, notably the collaboration with an external development team and the management of a catalog of over two thousand products spread across numerous categories.
The objective was to deliver clear, structured, and easily usable designs, while producing a set of consistent images capable of supporting fluid navigation and a professional presentation of the catalog.
The Objectives
Design a modern e-commerce design that effectively structures the presentation of a vast and diverse catalog.
Produce standardized product imagery to ensure visual consistency and professional quality across the entire site.
Provide clear design tools and files to facilitate the development work carried out by an external team.
Solutions
Provided
Nara deployed an approach combining UX/UI design, art direction, and large-scale photographic production. Each solution aimed to simplify catalog management, improve visual consistency, and support the creation of a sustainable e-commerce platform.
Modern e-commerce design
We designed a modern interface based on the client’s new brand identity, applying high-end standards for the catalog presentation. The design was conceived to provide a fluid experience on all devices.
Photographic standardization
We produced a large volume of product photos ensuring the standardization of colors, angles, and staging. This approach guarantees a strong visual consistency and reinforces the readability of the catalog.
Staging of product lines
Group photos were taken to present the different product families and their variations. These visuals better illustrate the available formats, textures, and options.
Development-ready design
The designs were delivered with a high level of detail and complete settings to facilitate integration by the external development team. This approach ensures an efficient transition between design and technical production.
