Arcane
Turning data complexity into growth
Arcane is an agency specializing in advanced digital acquisition strategies. Its approach combines CRM and product data, media activation, and the development of technological solutions that help brands optimize performance and accelerate growth. The agency brings together complementary expertise in media, data, and technology within a unified approach.
As part of its evolution, Arcane wanted to update its image to better reflect the maturity of its offering, its technological expertise, and its positioning. Nara Creative was brought in to rethink the logo and visual identity, design and develop a new website, and extend this new universe across a variety of brand tools and applications.
Giving a clear identity to highly technical expertise
Arcane operates at the intersection of several complex fields: acquisition strategy, media activation, data, technology architecture, and proprietary solutions. The agency has notably developed a Smart Data Orchestration approach that combines marketing expertise, software and cloud architecture, APIs, CRM, and advertising platforms.
The challenge was to create an identity capable of communicating this expertise without making the brand feel overly complex. The visual universe needed to express Arcane’s innovative and technological character while remaining accessible, distinctive, and flexible enough to support an offering built around multiple areas of expertise and solutions.
This thinking also needed to extend naturally into the digital experience and various communication tools to create a cohesive ecosystem across every brand touchpoint.
Objectives
Evolve the logo and brand identity to better reflect Arcane’s technological, strategic, and innovative positioning.
Design a web platform capable of clarifying a complex offering and showcasing the agency’s various areas of expertise.
Develop a flexible brand system that can be applied across the company’s various tools, content, and applications.
Solutions
Provided
To support Arcane’s evolution, we developed an approach combining visual identity redesign, art direction, UX/UI design, web development, and the creation of various brand applications.
Logo and visual identity redesign
We evolved Arcane’s logo and developed a more comprehensive visual universe to better express the agency’s personality and positioning. The objective was to create a contemporary and distinctive identity capable of evoking technology, data, and movement without relying on the traditional visual codes of the industry.
The work extended across colors, typography, graphic elements, and composition principles to create a complete visual system. This new direction provides Arcane with a more cohesive and flexible framework for bringing its brand to life across a wide variety of applications.
Web design for a complex offering
The new website was designed to make Arcane’s universe easier to understand and explore. The information architecture structures the different dimensions of its offering around media, data, and technology while giving prominence to its vision, solutions, and expertise.
The art direction developed for the brand was translated into a dynamic digital experience, with particular attention given to page rhythm, interactions, and content presentation. The objective was to preserve the depth of Arcane’s expertise while providing clear navigation and a distinctive visual experience.
Developing a flexible and scalable platform
We developed the new website to transform the creative direction into a seamless experience across desktop, tablet, and mobile. Particular attention was given to the integration of visual and interactive components to preserve the brand’s personality throughout the experience.
The platform was also designed to support the evolution of Arcane’s content and offering. Its structure accommodates different areas of expertise, resources, case studies, and solutions while maintaining visual consistency and a unified experience throughout the website.
Extending the brand through practical applications
Beyond the website, we extended the new identity across various tools designed to bring the brand to life throughout Arcane’s day-to-day communications and business development activities.
Presentations, documents, sales materials, and various graphic applications were created in continuity with the new visual universe. The objective was to provide the teams with a system structured enough to maintain brand consistency while remaining flexible enough to adapt to a wide range of content and contexts.
Our Results
A new brand universe that more clearly communicates Arcane’s positioning at the intersection of strategy, data, media, and technology.
A website designed to structure the agency’s various areas of expertise and present them through a clear, dynamic experience aligned with the new identity.
Visual applications and tools that allow Arcane to deploy its new identity consistently across communications, presentations, and future initiatives.
