Talan
Supporting the evolution of a global digital transformation leader
With a presence in more than 20 countries and several thousand consultants worldwide, Talan supports organizations in addressing challenges related to digital transformation, innovation, data, artificial intelligence, and operational performance. In North America, the company works with major organizations across a wide range of industries, helping them navigate the technological challenges of today and tomorrow.
To support its communication initiatives and strengthen its presence in the North American market, Talan Americas partnered with Nara Creative to develop strategic content, manage its social media presence, and create communication tools designed to showcase its expertise and achievements.
Making highly specialized expertise more accessible
One of the project’s main challenges was transforming complex topics related to technology, digital transformation, data, and artificial intelligence into accessible, engaging content tailored to different audiences.
Beyond content production, communications also needed to remain consistent across multiple channels while meeting the quality standards of an international organization. Each initiative needed to strengthen Talan’s visibility, showcase the expertise of its teams, and support the company’s brand awareness objectives across North America.
The Objectives
Support Talan Americas’ visibility through a cohesive content strategy tailored to its various audiences.
Showcase the organization’s expertise through the creation of high-value content.
Develop communication tools to support the company’s marketing, event, and business development activities.
Solutions
Provided
To support Talan Americas’ communication objectives, we implemented an approach combining content strategy, specialized copywriting, visual creation, and digital support.
Content strategy and social media
We supported Talan’s teams in planning, writing, and publishing content across social media. Each publication was developed to showcase the company’s expertise, achievements, events, and initiatives while maintaining consistency with the brand’s global guidelines.
This approach helped maintain an active and relevant presence among Talan’s various professional communities.
Specialized content writing and translation
We contributed to the writing, adaptation, and translation of a wide range of content covering technical and strategic topics. Articles, social media posts, studies, and white papers were developed to make complex concepts easier to understand while maintaining the accuracy and credibility expected by the various target audiences.
This collaboration enabled Talan to effectively share its expertise through accessible and professional content.
White papers and visual communication materials
We supported the organization in the creation of white papers, promotional documents, and various communication tools designed to support its marketing and business development activities. Particular attention was given to information clarity, content hierarchy, and the overall quality of the visual presentation.
These tools helped showcase Talan’s expertise more effectively across campaigns, events, and meetings with clients and partners.
Performance analysis and optimization
In addition to content creation, we monitored social media performance to identify opportunities for improvement and optimize ongoing communication initiatives. This approach helped support strategic decisions with concrete data and maximize the impact of the content produced.
Our Results
A content strategy designed to maintain ongoing visibility among the company’s various audiences.
Specialized content designed to make complex topics more accessible and showcase Talan’s expertise.
White papers, promotional materials, and digital content designed to support the organization’s marketing, business development, and event initiatives.
