After years of schooling, internships, and travel within the world of podiatric medicine, Pierre Martinelli established his own practice in Nozay, France four years ago. His slogan “Take care of your feet, if you do not want to walk on your head” stands as a testament to his passion and dedication for the field of podiatry. A hardworking practitioner, he required a website to reach and book his clientele, which is where the partnership began between Pierre and Nara.
As is custom at Nara, our first step was to do a thorough analysis of the field of podiatry, including competitors and other healthcare providers. This measure guides the design process by evaluating which online elements are most compelling to clients browsing the domains of health care, aiding our team in the choice of site architecture, colors, and other tools. With this information we then created multiple prototypes of the site, working in close collaboration with Pierre to choose what would most effectively optimize conversions and express his character. To increase his recognizability, we then created a new digital brand for Pierre’s online platforms, designing a contemporary logo for his firm that would define him in the upper echelons of luxe podiatric services.
The construction of the site required a modern and fluid structure that patients of all abilities would be able to navigate. Our team chose to use minimalist scroll pages laden with clear information regarding services so clients could review potential appointments while simultaneously highlighting Pierre as an open and caring podiatrist. This structure also included new reservation forms which would defer to Docto-lib, a third party site that simplifies the booking process and expands Pierre’s reach, which our team could give recommendations upon for best optimization. These steps, along with clear presentations of the firm’s location and contact info, served to optimize conversion funnels for Pierre, improving the turnover rate of potential clients into active ones.
For the final step of the design process, our team worked with Pierre to generate new photographs for the site and gave exclusive recommendations on the organization and descriptions of text content. Before launching the site, our team sent it through a final evaluation process to ensure top functionality for our client. This included an analyzation and optimization of the SEO (Search Engine Optimization) along with troubleshooting any errors that could occur on the links and pages.
For the digital landscape of the site, we chose White for its modern, clinical, and non-aggressive qualities. We accented only certain elements with Beige and Gold to make a unique parallel with skin and create an organic and natural palette.
The newest in a family of classy yet eclectic resto-bars in Montreal, Tendresse is a bistro that reflects the diverse tastes of its patrons, both literally and aesthetically. Perched in the middle of the Gay village, it boasts a varied and multi-cultural Vegan menu, often locally sourced, fit for anything from brunch to dinner or coffee to cocktails. In anticipation of its opening, Nara teamed with the bistro for the creation of its website.consulter le projet