7Kids
A digital showcase designed for a next-generation media agency
7Kids is a media and creative agency operating at the intersection of strategy, content, media, and brand culture. With a bold approach, a strong network, and a distinctive identity influenced by premium, retro-futuristic, and refined punk aesthetics, the agency wanted to develop a digital presence that better reflected its unique positioning in the market.
The team partnered with Nara Creative to modernize its brand identity, design a new custom website, and develop a range of presentation tools to support its business development and communications efforts. The objective was to create a more cohesive and distinctive digital ecosystem, better aligned with the agency’s personality.
Creating a brand experience as strong as the agency’s culture
The project aimed to build a platform capable of visually translating the 7Kids universe while maintaining a clear, professional, and effective browsing experience. In an industry where many agencies adopt similar visual approaches, the objective was to develop a more expressive and memorable digital identity that could reflect both the agency’s strategic expertise and its creative edge.
Particular attention was also given to content structure, the presentation of the agency’s expertise, and the various conversion points throughout the website to more effectively support inquiries and presentations to clients and partners.
The Objectives
Modernize the brand identity to better reflect 7Kids’ premium, creative, and strategic positioning.
Design a distinctive website that clearly presents the agency’s expertise, culture, and approach.
Develop presentation and conversion tools tailored to the team’s business development and communication needs.
Solutions
Provided
Nara Creative developed an approach combining art direction, UX/UI design, web development, and content structuring to create an immersive, flexible platform aligned with the 7Kids brand universe. Each intervention was designed to reinforce the agency’s distinctive character while optimizing the user experience and conversion tools.
Modernizing the brand universe
We expanded and structured the 7Kids visual identity by developing a comprehensive art direction inspired by the retro-futuristic, premium, and refined punk universe defined with the team. The color palette, typography, secondary graphic elements, and visual treatments were designed to ensure strong consistency across all platforms and communication materials.
Immersive and distinctive web design
The new website was designed to immediately reflect 7Kids’ attitude, personality, and positioning. The user experience combines a clear, strategic structure with a more editorial and immersive visual direction, showcasing the agency’s expertise, media content, and different areas of focus while maintaining a seamless browsing experience across mobile and desktop.
Developing a flexible and scalable platform
The website was built on a fully custom WordPress architecture, allowing the team to easily and independently manage its content, projects, and media archives. Particular attention was given to performance, component modularity, and technical SEO optimization to ensure a fast, sustainable, and scalable platform.
Creating presentation and conversion tools
We designed a range of tools to support 7Kids’ presentation and business development activities, including a modular service proposal template, reusable presentation structures, and a conversion-focused approach integrated into the website to facilitate inquiries and lead qualification.
Our Results
7Kids now has a more cohesive visual universe that better reflects its creative, premium, and strategic positioning.
The new website presents 7Kids’ expertise, content, and key differentiators more effectively through a modern and immersive experience.
The new presentation materials and tools help streamline the agency’s prospecting, presentation, and lead generation efforts.
